George Mason University
George Mason University Mason
George Mason University

AMGT 604: Public Relations and Marketing Strategies for the Arts I

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Section Information

Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.

Course Information from University Catalog

Not Repeatable


Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.

When Offered: Fall, Spring, Summer

Hours of Lecture or Seminar per week: 3

Credits: 3

Prerequisites:

Admission to Arts Management program or permission of program director.

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