George Mason University
George Mason University Mason
George Mason University

AVT 614: Brand Identity Design

Instructor Information

Section Information

This is an advanced design course with an emphasis on brand identity development. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphic standards guide.

Course Information from University Catalog

Not Repeatable


This is an advanced design course with an emphasis on brand identity development. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphic standards guide.

Hours of Lecture or Seminar per week: 2

Hours of Lab or Studio per week: 4

Credits: 4

Prerequisites:

Admission to the AVT graduate program or permission of instructor.

Instructor Information
Schools & Programs