AMGT 604: Public Relations and Marketing Strategies for the Arts I
Course Information from University Catalog
Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals.
When Offered: Fall, Spring, Summer
Hours of Lecture or Seminar per week: 3
Admission to Arts Management program or permission of program director.
1 Course Sections Scheduled for Fall 2017
AMGT 604 - 002: |
W; 7:20 pm - 10:00 pm
2 Course Sections Scheduled for Fall 2018
1 Course Sections Scheduled for Spring 2018
AMGT 604 - 001: |
W; 4:30 pm - 7:10 pm