George Mason University
George Mason University Mason
George Mason University

AVT 414: Corporate Design and Branding

Course Information from University Catalog

Not Repeatable


Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide.

Hours of Lab or Studio per week: 6

Credits: 3

Prerequisites:

AVT 252 or AVT 253, AVT 311, and AVT 395, or permission of instructor or admittance into the Graphic Design Undergraduate Certificate, or Graphic Design Minor.

 

1 Course Sections Scheduled for Fall 2017

1 Course Sections Scheduled for Summer 2017

2 Course Sections Scheduled for Spring 2018

2 Course Sections Scheduled for Fall 2016

2 Course Sections Scheduled for Spring 2017

Schools & Programs